Before integrating with Mindbox, the online store spent a lot of time on discount gradation in Bitrix24 and couldn't track which products customers removed from their carts before placing an order and how often they did it.
We divided the entire scope of work into several stages. Here, we will talk about the tasks that have already been completed.
This is a mandatory step in the process. While we have already integrated Mindbox with Bitrix24 on other projects, we reviewed the protocols again to ensure our knowledge is up to date. Development processes change rapidly, and skipping this step could result in spending more time on rework later.
Now, when a user registers on the website, they are assigned a Mindbox ID. Subsequently, when the person logs in, the system immediately recognizes them. Additionally, the online store has an accurate understanding of its customer base size.
This is a crucial configuration that is important for all the following steps.
The online store can track which products the user views, adds to the cart, removes from the cart, and adds to their favorites. This information is important for analyzing user preferences and setting up retargeting.
This enables the online store to deduct loyalty card bonuses, manage email subscriptions, display the customers' bonus balance, and offer them promotional products that complement the items in their cart.
We spent 32 hours of dedicated time on the tasks described in the case. The completed integration actions of Mindbox with Bitrix24 allowed the online store to:
We recommend considering this integration option for online stores with their loyalty system. If you are unsure whether this service is suitable for you, try working with it during the free trial period.